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Continental grand touring in a classic Bond car

Last year, we saw a Bond Minicar being loaded with spare parts and accessories by what appeared to be a lady owner, and couldn’t resist writing a bit more about the Minicar, for which Stirling Moss was full of praise on account of its comfort, pulling power, liveliness and roominess… apparently.

Well, this here is a slightly later variant of the Minicar and we don’t know if it’s a genuine picture taken at the side of the road at a resting place or petrol station with three people going on a jolly or a publicity picture. The setting is perhaps too good for it not to be staged. The fact is that these three seem to be making the best of it and seem not to be affected by space constraints, either.

Also of interest is the Silver City travel bag, which would indicate the little Bond and its occupants are on their way to Lydd Airport, where Silver City Airways famously operated the air ferry from Britain to Le Touquet in France for all those Brits wanting to enjoy a touring holiday around continental Europe. There are thousands of pictures of holidaymakers driving their pride and joy into the open clamshell doors in the nose of a Bristol Freighter or Superfreighter plane. The flight took around 20 minutes. The cost, depending on the vehicle’s size, varied between £18 and £27. At its peak, the air ferry carried 90,000 vehicles and 220,000 passengers across the Channel. That was in 1960, but two years later the company closed its doors: it had been unprofitable despite its popularity.

With its wide arches, this Minicar is an early 1960s model so the picture must date back to Silver City’s heyday, when touring abroad was considered rather dashing. Airfreighting your car to France was perhaps the non plus ultra in the whole exercise, a privilege certainly not for everyone. We doubt many Minicar owners were acquainted with the luxuries of continental touring so, yes, we’d say this is a publicity shot.

Words: Jeroen Booij; picture: source unknown
 

Pubblicato:
mercoledì ottobre 4th, 2023
Paul Grogan
06 Ottobre 2023, 15:12
The picture was released by Sharp's Commercials on 27th June, 1962 as part of the Press Release pack for their newly introduced Mark G Estate model. There is a similar picture to accompany it, this time showing three small children in the rear and two adults in the front. The tartan patterned bag in the lower left can be seen in the second picture but has now been turned on its side. Note also, the dark Air France' bag with the vertical light-coloured stripe has again been used. The other picture shows the children and the luggage being lodaed into the new Mark G Estate model.
The location is quite possibly Fairhaven lake situated between Lytham and St Anne's, not too far away from the factory in Ribbleton Lane, Preston. It was often used as the backdrop for publicity pictures.
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