Helene’s dual fashion for Friday

• 
• 
• 

Huh? What’s going on here? Yes, that’s a Nash car and a Friday Lady standing next to it, eating an ice cream (as we're hopefully going to do very often in the coming weeks). But why is she wearing something that makes us think of the famous Alfa-Romeo SZ of the Lopresto collection? Is it to show the two sides of the car? A sunny one and one for winter? We don’t know.

What we do know is that the lady in question is Helene Rother – one of the first women in car design, at least in the US. As a refugee from Germany she made name in New York after the War as a comic artist. She then joined General Motors as a designer overseeing upholstery, lighting, and interior and moved on the Nash Motors in 1947. She was quoted: “Everywhere I travel in America I hear women saying ‘Give us a car we can get into and out of without looking funny… seats we can lean back in… seat covers we can wash and clean. Pretty colours.’” She did just that and made name and fame before dying in 1999.

Words editor, main picture timeline.com

Aggiunga un commento...